Plenty of Fish Redesign
Designed for Plenty of Fish
2022
I had the pleasure of working on the redesign of one of Match Group´s dating applications, Plenty of Fish, which provides users with a fresh and exciting way to date. The project involved working with an external design agency that provided a new design style guide. My responsibilities included updating old designs and adapting them to the new style across the desktop web app, mobile app, and creating libraries and templates. Additionally, I documented the new designs and created new illustrations in accordance with the new guidelines. I optimized the app flows and user experience design for the most critical parts of the app. Moreover, I was instrumental in organizing user testing, analyzing the results, and subsequently implementing design changes to improve the app. Alongside this, I also worked on designing online marketing materials, such as newsletters and social media posts.
Project created during
freelance work for Plenty of Fish
Designed for Plenty of Fish
2022
I had the pleasure of working on the redesign of one of Match Group´s dating applications, Plenty of Fish, which provides users with a fresh and exciting way to date. The project involved working with an external design agency that provided a new design style guide. My responsibilities included updating old designs and adapting them to the new style across the desktop web app, mobile app, and creating libraries and templates. Additionally, I documented the new designs and created new illustrations in accordance with the new guidelines. I optimized the app flows and user experience design for the most critical parts of the app. Moreover, I was instrumental in organizing user testing, analyzing the results, and subsequently implementing design changes to improve the app. Alongside this, I also worked on designing online marketing materials, such as newsletters and social media posts.
Project created during
freelance work for Plenty of Fish
App Design created for beets&roots